Join us in celebrating International Women’s Day with a workshop on ways to create designs that target the needs of women+.  This will be an in-person event, where you will learn about the human experience design methodology and how to develop a user profile/persona which can aid in identifying specific user needs, and informs design solutions addressing these needs.  We will use group work and a structured human experience design approach to understand the problems that women+ can face in different environments, drawing on participants’ input. At the workshop completion, we hope you will be able to apply the persona concept in practice as a powerful tool that enriches the design process and outcomes.

Here are some questions to get you started:

• What do women need in a physical work space?
• Do our “common” playgrounds support all styles of play?
• What type of physical features do you use in a green urban space?

Presenter: Emma-Sofie Hestbech

Emma-Sofie Hestbech is a Master’s student in Engineering Psychology, which is a study concerned with creating human experience design. She has worked on projects ranging from designing wayfinding robots to redesigns of apps and websites with different industry partners both in tech and architecture. She is driven by engaging the human as a core concern in the design process by applying quantitative and qualitative methods to define and test design requirements. She came to Vancouver to study Environmental psychology at UBC and is currently in an internship at Perkins&Will, focused on creating socially equitable design and designing end user interfaces in smart buildings. She aims to create designs which enhance the human experience for any possible end user.

When: March 8, 2023, 6:00 – 7:30pm

Where: Perkins+Will, 1220 Homer St, Vancouver BC

Tickets: $10, register through Eventbrite

​If you have any questions, please email [email protected]

Please share your thoughts and photos via Instagram, Facebook, Linkedin, and Twitter with hashtags #WIAVan #WomeninArchitecture #WIAevents