Join us for an engaging webinar tailored for Women in Architecture, where we explore the essential principles and practices of wayfinding in the built environment. An important aspect of architectural design, wayfinding shapes how people understand, navigate, and experience spaces. Thoughtfully designed wayfinding systems enhance spatial clarity, reduce confusion, and create welcoming, accessible environments — all of which contribute to the overall success and usability of a space. 

Through real-world case studies, interactive discussions, and expert insights, participants will discover how strategic wayfinding decisions influence user behavior, foster connection, and support inclusivity. This webinar will equip you with tools to enhance your projects through intuitive navigation and clear visual communication.

Date: Thursday, April 24th
Time: 12pm – 1pm
Location: Online via Zoom (Zeffy registration is required to receive the Zoom link)
Admission: $5
AIBC: Approved for 1 Core LU

Speaker: Genevieve Tyack – Principal, Community Studios 

Genevieve brings over fourteen years of expertise in crafting intuitive and visually compelling wayfinding systems for public, commercial and residential spaces. With a strong foundation in experiential graphic design and a passion for inclusive, user-centered solutions, Genevieve specializes in creating navigation strategies and branded experiences that enhance accessibility, and reflect the unique identity of each organization and project. 

She is the SEGD Vancouver Chapter Co-Chair. SEGD is an international multidisciplinary nonprofit organization for graphic and exhibition designers, fabricators and architects, media developers and creative technologists who work to make the built environment more inclusive and intuitive, emotive and engaging, sustainable and shared.

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